Sometimes or the other, you may be in a situation where an email of yours didn’t get a satisfactory response or didn’t get one at all. This is where follow-up emails come into the picture. They’re usually sent to reignite a conversation.
They tend to be shorter than the previous email and are intended simply to catch the recipient’s attention and get the conversation moving again.
There are countless reasons why you would want to send a follow-up email to one of your contacts. You may be awaiting confirmation for a booking, waiting to know the status of your job application, or attempting to close a deal with a sales prospect.
How to Set up Effective Gmail Follow-up emails
Automating follow-up emails
Setting automatic follow-up campaigns for an email that has been sent is a proven method to increase your response rates dramatically. Reminders are sent to the recipients in stages to convince them for a reply (or an open or click).
For instance, suppose you send an email campaign to 50 warm leads from a business exhibition offering to set up a demo of your product or service.
When you send that campaign, you set a follow-up so that after a couple of days, a reminder is sent to anyone who hasn’t replied. Three days after that, another reminder is sent to ask for a reply. Finally, the last email is sent after another few days.
Although Gmail doesn’t offer an option to automate your follow-up emails, there are several features available that will help in managing and sending such emails.
The Nudges feature of Gmail is its best follow-up reminder. Its AI precisely deciphers which of your email conversations are important, and prompts you to send another email.
This follow-up tool can be used in your inbox for messages you’ve received and should reply to, as well as in your Sent folder for any suggestion to revive a conversation. The section below explains how to enable Nudges in your Gmail:
- Head over to your Gmail account in a web browser and click the Settings button in the top-right corner.
2. Select See all settings.
3. On the General tab, navigate to Nudges and click on both the options.
4. Finally click Save Changes.
Snooze is another feature that helps users manage their follow-up emails. It also comes in handy as far as managing your inbox is concerned.
Quite conveniently, the Snooze button allows you to re-receive an email when you’re able to actually read it and deal with it. The email temporarily disappears from your inbox and it then reappears at a time that you’ve decided.
This feature can assist you to:
• clear up your inbox and keep only those emails that require immediate attention
• avoid coming across the email until you’re ready to reply
• spread emails more evenly according to the engagements in your schedule
To snooze emails on your Gmail account, navigate to the inbox and simply hover the mouse pointer over the email you wish to snooze. You will now see an option of a black clock symbol at the furthest right. Click on this, and you can set the time when you want the email to reappear.
Following up on your email conversations often holds a lot of significance. Getting old conversations back on track is what it does and thus, boosts your chances of getting something fruitful out of them.
The various ways to set up a follow-up email have been listed above, and they will surely help you out. Feel free to ask anything you want, as we always look forward to hearing from you.
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